UNIDO
Finch Foods Private Limited
Challenge: Create a brand and packaging that captures the brand’s mission of empowering rural entrepreneurs of Sri Lanka who produce natural agricultural products. Krushi has long term ambitions of exportings it products and a visual feel needed to be created to communicate its Sri Lankan origins.
Execution: The branding highlighted the natural aspect of the product portfolio of Krushi while communicating a nostalgic, back to the roots feel that highlighted the organic, small scale feel of the product range.
Asian Agro Products (Pvt) Ltd
Nutrikoks produces a range of high-quality coconut products, including desiccated coconut for the global superfood market and creamed coconut for the local Sri Lankan market.
Capturing the freshness and nutritional source of the product, the logo features a stylised coconut as the key visual carrying the brand name. The organic qualities are further reflected through textured visuals and the natural, free-flowing typography. Overall, the bold and playful movement of the logo conveys the brand’s innovative and energetic spirit, helping it stand out in the local market.
Two packaging solutions were developed exclusively for the local market: one for their Desiccated Coconut (250g) and another for their Virgin Coconut Oil (250ml).
Ceylon Fresh Papaya Ltd
The beneficiary was a farmer himself and was part of a group of farmers that formed a company to help sell their produce for a reasonable price. One of the main goals through this exercise was to get a brand identity developed so they could us it to brand their produce that was sent in bulk to the market to be sold by other retailers.
The farmers wanted a clear logo to indicate what sort of product they were selling and to bring in a playful differentiation from the other products in the market. The team used visual cues such as TROPICAL, FRESH, VIBRANT, COMMUNITY SHARING, PLAYFUL and developed the logo and product labels for the bulk product pack and the mango pickle.
