Challenge:  Based in New York, USA, SRINA promotes organically grown products that inspire healthy living among its consumers and fosters the economic development of farmers in Sri Lanka. SRINA approached us to obtain private labeling of ‘Goodfolks’ products with SRINA branding to be sold at their outlets in the USA.

Execution:  We worked closely with SRINA to develop a tailored solution for their labeling needs including adhering to their brand guidelines and redesigning the ‘Goodfolks’ label to match SRINA requirements. The new customized labeling allowed for a fresh, appealing presentation of the following products: Coconut chips with pineapple, coconut chips with cocoa, coconut jam with cocoa, coconut chips with cinnamon and bee honey with cinnamon.