Parami offers Buddhist pilgrimages and retreats to Sri Lanka for international travellers and needed a brand that resonated with international Buddhist travellers, practitioners and the teaching community. Thinking Dots drew inspiration from the term ‘Parami’ which represents one crossing over the flood of suffering and rebirth to reach the safety of nirvana. The chosen font was designed to mirror the path to crossing a river to the opposite shore. The brand established trust as the source of a well-planned and wholesome journey through the ancient trail bringing happiness through personal and spiritual development through practices related to Buddhism and Yoga.