The National STD/AIDS Control Programme wanted to create awareness of HIV testing services and educate the public on correct sexual responsibilities. Thinking Dots used the Know4Sure.lk platform to gain that awareness and generate leads while debunking myths and misconceptions through structured and informative content on HIV. The 12-month campaign kicked off with an educational yet fun song by Sunil Perera followed by digital content on Know4Sure social media platforms. Celebrities and public influencers then created further awareness by encouraging the public to get tested, parallel to activations and other viral videos boosted information on targeted days such as World Aids Day and Valentine’s Day. Traditional media such as printed leaflets were distributed in various locations while online surveys allowed the team to understand the public’s ideologies regarding HIV.

Awards

SLIM Digis 2.3
NGO Government Category – Silver

SLIM Digis 2.2
Digital Brand Bravery Award – Bronze