A beloved spread, Hellman’s is a brand enjoyed by many communities worldwide and claims the tag ‘World’s No.1 mayonnaise brand’. They wanted people to feel the pleasure of simple and good food and needed a launch campaign for Sri Lanka. Thinking Dots created a digital awareness campaign with the core claim focused on social media and influencers. The content created showcases delectable food. Both local and international accompanied by the product with text that encourages people to experience the unique taste. Additionally, mayonnaise-based recipes were shared on social media platforms to create awareness of the variety of dishes that pair well with the product.