Goodfolks is a startup that aims to provide homegrown products to local and global markets while boosting the small-scale businesses that provide the products. Thinking Dots started with the name ‘Goodfolks’, designed the type-based logo before finalising other branding elements such as designs and illustrations for packaging and digital communications. The look and feel of the brand showcased a playful and cheerful using the various colours and shapes used in the logo. The font was intentionally created imperfectly to represent the unfiltered essence of nature. of