Amid an economic crisis, The Radical Centre gathered troops to empower the Public with economic reform by encouraging constructive dialogues and positive actions with hopes of changing the public mindset over the IMF and the reforms attached to it. Thinking Dots helped them gather the necessary support through a campaign that included a launch event, media coverage on traditional and digital platforms, town meetings, viridu and comedy skits, a campaign song and celebrity endorsements complete with testimonials by citizens all leading up to the campaign’s finale – a locally produced teledrama, aired on mainstream TV.

Awards – 

4A’s Advertising Festival 2024
Integrated Not for Profit Category Bronze