Challenge: Win back lapsed Sri Lankan face care users and get them to trial Glow & Lovely – the most efficacious solution to their facial tone management requirements. The main objective was to  highlight ‘tone management’ as a key face care issue amongst young Sri Lankan females, establish and strengthen GAL’s tone management credentials while establishing GAL as the most efficacious face care product for facial tone management The ultimate objective is to position GAL as the staple face care product amongst Sri Lankan young females.

Execution:
Facial beauty or elevated facial identity boosts our consumers confidence which opens up many opportunities for her. With our campaign we convince them that they do not have to rely on temporary, artificial fixes to show off their beauty, when they have GAL which enhances their natural glow, evens out the skin tone and boosts confidence to take on the world anytime, any moment. Monthly content and quarterly campaigns all pushed the consumer to understand and embrace this fact.