Elephant House
Ape Rasa – Pani Kurumba
Challenge: Introduce a new innovation inspired by traditional Sri Lankan coastal flavours, and celebrate it as a unique, authentic addition to the Ape Rasa range.
Execution: We continued Rasakohedagama’s adventure, this time taking him to the tropical coastal belt. The TVC captures him discovering the new Elephant House Pani Kurumba in a vibrant, sun-soaked coastal setting—highlighting freshness, flavour and heritage.
Alongside the TVC, we also created a launch poster to announce the product and build excitement across digital and retail touchpoints.
Ape Rasa – Passion Fruit
Challenge: Introduce a truly Sri Lankan unique flavour—Passion Fruit—into the market, highlighting its distinct taste and strong local appeal.
Execution: Developed a vibrant 10-second introduction video for ATL and digital platforms. The TVC beautifully showcases the rich, tangy essence of passion fruit, brought to life with fresh visuals and an energetic tropical feel. We also introduced the catchy tagline “Soyagena ena Ape Rasa”, reinforcing the flavour’s authentic Sri Lankan identity.
Ape Rasa – Passion Fruit
Challenge: Introduce a truly Sri Lankan unique flavour—Passion Fruit—into the market, highlighting its distinct taste and strong local appeal.
Execution: Developed a vibrant 10-second introduction video for ATL and digital platforms. The TVC beautifully showcases the rich, tangy essence of passion fruit, brought to life with fresh visuals and an energetic tropical feel. We also introduced the catchy tagline “Soyagena ena Ape Rasa”, reinforcing the flavour’s authentic Sri Lankan identity.
