Edinborough wanted to increase awareness of their red sauces in the Sri Lankan market by promoting their portfolio of sauces that are different from Ketchup. Thinking Dots researched their competitors and designed a digital campaign to unify the brand’s product communication aligned with special days and consumer engagement targeted at food enthusiasts. The content was aimed to educate, inspire and engage current and new consumers with the core message “A sauce for everything”. Using popular platforms such as Facebook, Instagram, YouTube and TikTok, we gained awareness and converted many foodies to the brand.