Comfort by Unilever, adds richness, softness and a fresh fragrance to clothing by renewing damages caused by harsh laundry practices. The brand needed to establish themselves within the Sri Lankan market and encourage Sri Lankan women between 20 – 55 years of age to use the product. Thinking Dots positioned the brand as the source of  “A new look that lasts longer” and expanded to the following content pillars; Education, Lifestyle and Clothes Hacks. Social media was used to create awareness and educate users of the 5 benefits of using a fabric conditioner along with myth-busters to promote other lifestyle benefits while clothing hacks focused on topics such as fashion inspo, fabric care and wardrobe ideas.