Cecil Bio, a subsidiary of CBL Natural Foods focuses on certified organic and non-organic food. They currently have a range of coconut, plant-based and frozen products and needed their brand identity designed. Thinking Dots created a brand identity that portrays freshness, wholesome energy and natural nutrients by using a green colour palette with a soft and rounded typeface. The logo aimed to connect to a green initiative at first glance while all illustrations for packaging and other communications were designed to connect to the main natural ingredient of the individual product. Soft pastel natural colours created a fun and organic look and feel while securing attention when placed on a shelf amongst other products.