The United Nations Population Fund wanted to reach survivors of gender-based violence and those in dire need of help to inform them of a helpline. Thinking Dots helped create awareness and reach females by educating them on what real love is supposed to be and helping them unlearn ideologies based on misreading abuse and disrespect for genuine love and care. Every line of communication carried the foundation that love is not a worthwhile excuse to tolerate verbal, physical and sexual abuse together with the call to action and the hotline number followed by testimonials of brave survivors.