Surf Matic – No More Doubts

Challenge: Surf Excel introduced Surf Excel Matic Liquid, a new formula capable of removing tough stains that have dried for up to 24 hours. The challenge was to highlight the difficulty of dried stains while educating consumers about the science behind its SPP Technology — what it is, how it works, and why it delivers superior cleaning. The client needed a clutter-breaking video approach that simplified the technology and built awareness.

Execution: We created a three-video series built around relatable, humorous moments of people struggling with dried stains. The first two videos showcased everyday scenarios — an office setting and an apartment setting — crafted to connect directly with the brand’s target audience. Each video concluded with our main influencer stepping in to introduce Surf Excel Matic Liquid as the solution.

The third video shifted into a clear, consumer-friendly educational format, where the influencer explained the product benefits and how SPP Technology tackles tough dried stains effectively.